Connecting Heart, Not just Accounts:  In an era increasingly dominated by digital banking and online financial options, credit unions face a unique challenge: how to compete effectively while staying true to their core principles of community and member-centric service. David Allison, the world-renowned human values expert and founder of the Valuegraphics Project, brings groundbreaking insights to the Synergent Connect Conference 2024. Leveraging custom research and insights derived from nearly a million surveys, David will unveil the shared values of individuals contemplating the switch to credit unions: potential members in your communities who just need to hear the right message. This compelling keynote will dissect the psychological barriers and motivations at play, offering credit unions a blueprint for action grounded in deep human values rather than fleeting consumer trends. By understanding and appealing to these shared values, credit unions can forge a competitive edge that digital platforms and national banks can't replicate: genuine human connection.

Key Takeaways: 1. Insightful Analysis: Understand the core values driving individuals who are potential credit union members, and why they're hesitating.
2. Strategic Differentiation: Learn how to differentiate your credit union in a crowded market by harnessing the power of shared human values.
3. Practical Strategies: Gain actionable strategies for marketing, member engagement, and service offerings that resonate on a values-based level.
4. Future-Proofing: Discover how aligning with human values not only attracts members but also fosters loyalty and community in an increasingly digital world.
5. Custom Research Insights: Exclusive access to findings from custom research tailored to the credit union sector, providing a unique perspective on potential growth opportunities.

Join David Allison as he maps out a future where credit unions thrive by doing what they do best: valuing people over profits. This isn't just about competing with digital giants; it's about leading with what makes credit unions uniquely indispensable—shared human values.