Bryce Deeney is the co-founder and CEO of equipifi, the leading Buy Now, Pay Later (BNPL) platform for debit card issuers offering their own solution.

An experienced executive in the payments industry, Bryce has served across multiple financial services organizations from REPAY (formerly APS Payments) to Global Credit Union (formerly Alaska USA Federal Credit Union). During his tenure at Global Credit Union, Bryce oversaw the payments division and noticed a shift in payment behaviors of their members towards 3rd-party BNPL providers. His passion for entrepreneurship led him to cofound equipifi in 2021. Today, the equipifi platform serves over a million checking accounts across the US, integrating with leading banking cores and digital banking platforms to provide a single place for cardholders to view, accept, and manage BNPL plans. Since its launch, equipifi’s BNPL platform has received industry recognition and numerous awards, including from Finovate, NACUSO, America’s Credit Unions, and FIS Fintech Accelerator.